AI Insights · Timothy · January 2023
Top 5 Beauty Retail Apps in New Zealand Q4 2022 Performance
Discover the performance trends of the top 5 beauty retail apps in New Zealand during Q4 2022, based on data from Sensor Tower.
In Q4 2022, the top 5 beauty retail apps in New Zealand showed varied performance trends in terms of downloads and active users. Here’s a closer look at how each app fared during the quarter.
Sephora - Beauty Shopping experienced a consistent performance in weekly downloads, peaking at 1.2K in the final week of December. Active users fluctuated slightly, reaching a high of approximately 12.7K in mid-October.
MECCA - Beauty Shopping saw a steady increase in weekly downloads, culminating in 1.4K in the last week of December. Active users also showed an upward trend, starting from 5.2K at the beginning of the quarter and ending at around 6.1K.
OLIVEYOUNG GLOBAL showed modest growth in downloads, peaking at 285 in the final week of December. Active users followed a similar trend, increasing from 403 at the start of the quarter to 642 by the end.
Nykaa – Makeup/Beauty Shopping had a gradual increase in weekly downloads, reaching 194 in the last week of December. Active users also grew steadily, starting at 1.3K and ending at 1.5K.
Strawberrynet- Beauty Shopping maintained a relatively stable download rate, peaking at 146 in late November. Active users saw minor fluctuations, ending the quarter with around 190 users.
This data, sourced from Sensor Tower, provides insights into the performance of these top beauty retail apps. For more detailed analytics, visit Sensor Tower.
